A new instant coffee sub-brand was created that shared some of the Barnie’s CoffeeKitchen® brand elements, while maintaining its own story of convenience married with great coffee taste. This water soluble coffee concentrate was branded as Pronto! with the individual packets inside the package named BREWSTICKS®. Included for this sub-brand were logo development, vibrant color-coding for each product SKU for easy consumer recall, and sourced packaging and fulfillment services, including a custom die-line for retail packaging.
In addition, Wagner collaborated with both the client and Walmart’s national buyer to finalize packaging specifications, including naming, logo and identity development, brand messaging, color palette, and paper engineering for packaging configuration options. An individual story for each category was created and told on each package with the additional creation of a mood wheel that guides the consumer in their selection of coffee categories to choose from based on their current or desired mood state.