Google was seeking an innovative approach toward globally launching and informing their audience of a new product, Google Earth 3D. This new product combined Sketch Up and Google Earth in order to allow users to tag within a three-dimensional digital view of everything on Earth.
Our solution was an out-of-home and mobile marketing campaign, Your World in 3D, brought to you by Google. For one day, Google took over six independent markets with our clever campaign carried out by a fabricated truck pulling a larger than life browser that showed how the real world looked on Google 3D – in real time. A media relations campaign distributed releases notifying the cities that Google 3D had taken over the town for the day.overwhelmingly positive. Google’s traffic on 3D soared, and media coverage generated over 30 million earned media impressions.
Google 3D traffic soared, and media coverage generated over 30 million earned media impressions.