The Swelter Stopper program was created in order to ignite brand passion among Coca-Cola North America’s desired audience of young adults. The program included a multi-tiered marketing program, with live brand activation, digital, mobile, and word of mouth marketing.
- Recruit teens and accelerate growth by moving Coca-Cola from nice-to-have to must- have in their hearts and minds.
- Engage teens with Coca-Cola’s “Secret Formula” at points of passion.
- Further catapult their awareness by launching the largest experiential program ever attempted in Coca-Cola history!
Over 100 Swelter Stopper events were activated with more than 200,000 teens hosted. The program also gained over 5 million social media impressions and 53 bloggers wrote about it.